Many businesses have a historical tradition of sending forth greeting cards throughout the festive season. This may help your company stay in contact with its clients and promote its brand throughout the new year. However, it would be best if you thought twice about buying ready-made cards from a stationery store. A custom card created just for your company provides a unique touch and warmth that no retail location card can provide. Some generic ones are quickly forgotten, but one-of-a-kind, they will be cherished for much longer.
Custom greeting cards printing are an excellent holiday marketing approach that will keep the bank intact. And, thanks to today’s graphics editing software, it’s always been challenging to produce a truly unique greeting card, even if you’re a total design novice. They are an excellent approach to distinguish your company from the competition. Whether you employ them to appreciate you for customer loyalty or to give additional information about your company, a personalised greeting card is a unique approach to remaining in touch with your audience and establishing greater confidence in your brand. Here are a few ideas to get you started.
Use vibrant colours and design elements.
Bold colour palettes, eye-catching typography, and aesthetically attractive design components make a card stick out. Even though most of our advice is based on putting oneself in the shoes of card purchasers, we do urge some experimenting. Some designers, for example, may believe that all cards handed to males should have darker, manly hues, although this is rarely the case. We encourage you to think outside the “colour standards” box.
Consider the top half of the card attentively.
Since it is the most prominent region of cards when placed on displays with overlapping rows, the top one-third of a greeting card is crucial for real estate. As a result, we advocate making use of the whole front of a greeting card. Regardless of whether a design feature is barely visible in front of a card, it still contributes to increased sales.
Include your material.
Once you’ve submitted the layout design and photographs, you can begin putting your information on your personalised greeting card. This contains the prior prepared text. Feel free to experiment with the placement of each part of your card once you discover something that looks amazing and is visually acceptable. Adhere to one or two typefaces at the most such that the greeting card appears professional and clean.
Think of vertical or horizontal arrangements.
Vertical layouts give a more traditional appearance and are more space efficient. These may be preferable for a more aesthetically balanced card proportion. Most retail location greeting cards are likewise exhibited on racks, so most people are accustomed to this arrangement. However, if your cards will be sent or distributed by hand, a horizontally designed design may be preferable. Horizontal ones may also be raised while concealing the interior text, making them an excellent choice for distribution at events such as banquets and fundraisers.
Make several variants.
This also applies to other materials. Make a few greeting card sketches before sending your card to be printed. Ensure the designs all adhere to the same subject while being distinct. This will drive you to go deeper into your knowledge of your consumers, allowing you to create a better understanding of them. Whenever a greeting style is chosen, you may apply your knowledge to enhance future iterations of the design and other print materials. You may always store the different techniques for another year.
Print and proof
When everything looks fine, save your project and submit it to your preferred print shop. Unless you are simply printing a few cards, consider choosing a professional print company in Australia since they will most likely spare you money and produce superior results. Furthermore, they will likely provide a proofreading service to confirm that your design is print-ready. Online printers can provide a selection of paper types, coatings, and other options to make your unique card stand out.
Give it a “personal” touch.
Cards with handmade features, such as hand-lettering, typefaces that look to be generated by hand, or hand-drawn images and pictures, have a unique quality. Handmade details may make a creation feel more personal and one-of-a-kind. If you’ve used hand-lettering on the card’s exterior, we recommend using it on the inside as well.
Consider creating both the outside and interior of the card.
In our copywriting post, we offer a similar idea that also applies to visual design. Visualise a customer’s spectator experience on the outside when creating a card, and consider putting an attractive design inside that relates to the front side of the card. Although specific card designs work well with only the outside information, bear in mind that the bulk of them sold by our partner stores have inner language.
Creating attractive greeting cards requires a careful balance of design elements such as colour, font, imagery, and layout. It’s essential to use a consistent colour scheme and mix of font styles, to include relevant imagery and to incorporate negative space for balance. A grid layout can help organise the design elements and ensure consistency. Use high-resolution images, consistent margins and padding and try to avoid clutter. Experiment with different textures, patterns and shapes to add interest to the design. Print on demand companies like ours have made it easier than ever before to customise and sell cards online. We hope you found this post helpful in finding some greeting card ideas and taking the next step in your merchant business.
