How Businesses Can Use Information Fridge Magnets for Branding

Have you ever noticed a magnet from a pizza place’s menu, a calendar, or a phone number on your fridge? That isn’t just any ordinary decoration; it’s an information fridge magnet, one of the most innovative ways a company can stay in your mind. These days, fridge magnets are more than just decorations; they are effective branding tools.  Information fridge magnets can be used by both new and existing businesses to increase brand awareness, engage consumers, and create a lasting impression.  The demand for customized fridge magnets is rising in Australia as more companies realize how effective they can be in promoting their brands.
An increasing number of businesses in Australia are using custom information fridge magnets to advertise their offerings. These magnets are colorful, entertaining, and incredibly practical. They help people remember who to call in case of an emergency, whether it’s a local school, a plumber, or a pizza place.

Imagine that when a consumer opens their fridge, your business’s name, phone number, and service details are shown. Don’t click on advertisements. No scrolling through emails. It’s always there, ready when they need it. These small yet powerful products are an essential component in modern advertising campaigns since they combine brand promotion with utility.

Who Can Use It?
Any business trying to boost brand awareness and offer value to its customers will benefit from the information fridge magnet. 

• Small Businesses: Increase brand awareness while investing little in advertising. 
• Big Companies: Use a practical strategy that strengthens brand messaging. 
• Non-profit organizations: Give communities useful information and increase awareness. 
• Governmental Organizations: Convey important information about public safety.

 Information fridge magnets have this power, which is why thousands of Australian businesses adore them:

• They are seen every day

A fridge is a high-traffic place. Office workers, roommates, and even families visit the fridge multiple times a day. They will see your information more often if you put your brand at the top, and it won’t cost you anything extra. Fridge magnets are placed on refrigerators or other metallic surfaces, which are among the most frequently accessed areas in homes and offices. This ensures that your brand is seen multiple times a day, creating consistent exposure for your logo, contact information, or promotional messages. 

• People Keep Them Because They’re Genuinely Helpful
  Information fridge magnets are frequently used for practical tasks like holding calendars, shopping lists, and notes. Their value guarantees that they get used and valued by clients, keeping your brand at the top of their minds.

• A Smart Way to Stay Top of Mind

Frequent refrigerator use ensures that your brand message is repeated without requiring extra effort on your part.  Over time, this minimal but effective marketing strategy strengthens trust in the brand.  Have you ever needed a local service but couldn’t recall the name?  Your client won’t experience that issue.  They will think of you first when your business name is displayed on their fridge.

• They’re Customisable to Match Your Brand and Message

Businesses can create customized information fridge magnets that match their branding goals. The best part is that these magnets can be customized to reflect your own identity while creatively engaging your target audience, whether that means adding a logo, tagline, or QR code. You are not limited to a boring, general style.

• Long-Lasting = Long-Term Branding

Magnets for refrigerators are long-lasting and robust, compared to brochures or leaflets that might be thrown away. Since they stay on display for years, your brand will continue making an impression.
Look at it. An online Ad disappears in a couple of seconds. However, an attractive fridge magnet?

• Does not easily fade
• Keeps things clean
• Is repeatedly read and picked up.
• Magnets are often kept for years. That represents long-term value from a single purchase.

• Low-Cost, High-Impact Marketing

Fridge magnets are a less expensive option than traditional methods of branding. They offer long-term visibility without regular expenses, but they require a one-time investment. For startups and small businesses trying to get the most of their marketing budget, this makes them perfect.
Managing a non-profit or small business? You require effective marketing without exceeding with budget.

• Flexibility in Marketing Campaigns

These magnets can be given away as giveaways with purchases, at trade shows, or through direct mail marketing.  Because of their flexibility, they can be used in a variety of sectors, including retail, healthcare, hospitality, and real estate.

Information fridge magnets are multipurpose, promoting items that successfully promote brands while combining functionality.  There are several varieties of these magnets, each made to meet particular target markets and commercial requirements.  The various kinds of information fridge magnets are discussed below, along with their purposes, advantages, and why they are a crucial component of any branding plan.  Not all magnets are made the same, so choosing the appropriate information fridge magnet can have a major effect on branding. 

• Standard DL information fridge magnet

Standard DL information fridge magnet is a multipurpose marketing tool that promotes the brand while offering your audience useful information.  With a commercial-grade magnet and a customizable design, it’s an affordable method for staying in front of potential clients’ minds.

There are many uses for these magnets in various kinds of industries: 

• Healthcare: information on poisons, CPR charts, and health tips. 
• Food Industry: Nutritional information, recipe guides, and kitchen conversion charts. 
• Real estate: Local service directories, emergency contact lists, and mortgage calculators. 
• Automotive: Roadside support numbers, maintenance schedules, and tips on how to take care of your vehicle. 
• Education: Academic calendars, grammar manuals, and multiplication tables.

Benefits

• Custom Design: Free expert design help for creating a unique and strong magnet.
• Premium Materials: Longevity and durability are guaranteed with 250 gsm art paper and a commercial-grade magnet.
• Cost-effective: With a single investment, long-term brand exposure is offered.
• Useful and Practical: Provides customers with value by guaranteeing that magnets get used and used regularly.
• Full-color CMYK printing creates designs that are stunning and attractive.
• Rounded corners avoid sharp edges and give a touch of professionalism.

• Saver DL Information Fridge magnet

The Saver DL Information Fridge Magnet is a premium, commercially graded magnet designed to provide a free service to your audience while simultaneously building your brand. Measuring 168mm in height and 78.5mm in width, this magnet is crafted from 250 gsm art paper with full-colour CMYK printing and has rounded corners for a sleek finish. Its total thickness is 0.75mm, ensuring durability and a professional appearance. These magnets can be custom designed by our artwork team.

Uses

Saver DL magnets are designed to be highly practical and informative, making them perfect for everyday use. They can feature various designs, including:

• Spider Charts
• Poisons Information
• CPR Charts
• Kitchen Conversion Charts

These magnets help users to readily access important information.

Who Can Use It?

• Households: These magnets can be used by families to quickly access important information, improving convenience and safety.
• Businesses: Businesses in a variety of industries can use these magnets to promote their brands while providing customers with useful products.
• Educational Institutions: Schools and educational organizations can distribute these magnets to students and parents for quick access to important charts and information.
• Healthcare Providers: Doctors’ offices and clinics can offer Saver DL magnets with health-related charts, creating a useful and memorable promotional item.

• Value DL Information Fridge Magnet

If you’re looking for a smart and affordable way to keep your brand in front of people every day, the Value DL Information Fridge Magnet is your go-to solution. It may be called “Value,” but it sure delivers big when it comes to impact! This fridge magnet is designed in a DL size (that’s about the size of a standard envelope), which means there’s enough space to include important information, charts, tips, contact numbers, or anything your customers might find useful. Think of it like a mini billboard for your brand that lives right on someone’s fridge!

Imagine this: every time someone walks into their kitchen, opens the fridge, or even just passes by, they see your brand. That’s free advertising—every single day.

What Makes It Special? 

• Budget-Friendly Price: A great option for businesses with tight marketing budgets.
• Slim but Strong: Made with a 0.4mm thick magnet, thin enough to mail, strong enough to stay put.
• Full-Colour Printing: High-quality CMYK printing ensures your design looks sharp and vibrant.
• Custom Designs Available: You can create your artwork or get help from our expert team.
• Versatile Use: Perfect for letterbox drops, direct mail, events, or leaving on countertops at your store or clinic.

Customisation Ideas
Not sure what to print on your magnet? Here are some ideas:

• Local service numbers (plumbers, doctors, fire, police)
• Opening hours and contact info
• Tips and reminders related to your product or service
• Motivational quotes to create a positive vibe
• Promo codes or QR codes for easy website visits

• DL House Landscape Information Fridge Magnet 

DL House Landscape Information Fridge Magnet is used all over Australia as a smart marketing technique to stay at the top of consumers’ minds, and they are more than simply a colorful accessory for your refrigerator. Consider it your brand’s mini billboard, placed directly on the refrigerator door where customers see it every day.
This magnet’s home shape makes it perfect for real estate agents, mortgage brokers, builders, or craftspeople. Its landscape layout provides plenty of space for your personalized design, useful information, or contact data. Anything can be included, such as calendars, emergency numbers, checklists, advice, or even a brief guide. It is beneficial in workplaces, community centers, and homes since it sticks well to metal surfaces like cabinet doors, refrigerators, and whiteboards.

Why It’s Great for Branding:

• House Shape Design: Instantly tells people it’s related to homes, property, or local services.
• Targeted Message: Delivers your message directly to where people live or work.

Product Benefits:

• Strong Magnet: Sticks well to most metal surfaces and won’t fall off.
• Custom Full-Colour Print: Bright, eye-catching designs using CMYK printing.
• Premium Quality: Printed on durable 250 gsm artboard with commercial-grade magnet.
• Free Professional Design Help: Get expert support to make your design stand out.
• Rounded Corners: Safer to handle and looks more professional.
• Budget-Friendly Branding: A small cost for a big, lasting impact on your audience.

• DL House Portrait Information Fridge Magnet

A sleek, tall, rectangular magnet, the DL House Portrait Information Fridge Magnet is perfect for showcasing important information in an elegant and readable way. Because of its portrait orientation, you have a lot of vertical area to promote your brand while adding things like emergency numbers, local business contacts, health or safety advice, and useful charts. Whether you run a government organization, a hospital facility, a real estate firm, or a neighborhood association, this magnet can help you stay at the top of people’s minds.

• It is carefully printed in full color CMYK on premium 250 gsm gloss artboard, laminated, and attached to a sturdy, business-grade magnet.  
• This shows that it is not only visually appealing but also long-lasting.  
• It may be tailored to precisely fit your business by adding your design, logo, colors, and messaging.  
• Additionally, the DL House Portrait magnet has rounded corners for a professional, safe, and seamless appearance.

• Value DL House Landscape Magnet

The Value DL House Landscape Magnet is a smart and budget-friendly way for businesses to stay visible every single day—right on their customer’s fridge. Designed in a neat, house-shaped layout and set in landscape (horizontal) format, this magnet not only looks appealing but also delivers important information in a clear and friendly way.

This product is perfect for real estate agents, home service providers, local councils, and even schools who want to keep their contact details and helpful info front and centre. It’s shaped like a house, which instantly connects with themes of home, safety, and reliability, making it ideal for businesses that work within communities or directly with families.

Product Features & Design Highlights:

• House-Shaped Design: Instantly eye-catching and relevant for real estate and home service industries.
• DL Landscape Layout: Provides plenty of room for important info like emergency numbers, service details, charts, tips, and calendars.
• Full-Colour CMYK Printing: Makes the design vibrant and professional.
• Durable Materials: Made from 250 gsm artboard and a quality commercial-grade magnet to ensure it sticks strong and lasts long.
• Size: 210mm x 95mm – large enough to be useful, but compact enough to not overcrowd the fridge.

• Standard DL Information Fridge Magnet

A smart, common product that helps companies in delivering important information while promoting their brand is the Standard DL Information Fridge Magnet. Imagine a colorful, eye-catching magnet that is fixed to your refrigerator and displays useful advice, phone numbers, or useful information while also serving as a reminder of the brand that provided it. That’s exactly what this magnet does!

It’s ideal size of 210 x 99 mm allows it to fit neatly on a refrigerator, office cabinet, or whiteboard while still being large enough to display helpful content like calendars, charts, or directions.  Because it is made of 250 gsm artboard and has a strong 0.6mm magnetic backing, it is durable, strong, and tough to take off.

Benefits: 

• Custom Design – Make it your own with free design help included.
• High Quality – Made from strong art paper and a reliable magnet, so it doesn’t wear out quickly.
• Cost-Effective – One small investment gives you long-term visibility.
• Full-Colour Printing – Your design will pop with CMYK printing, making it look bright and sharp.
• Rounded Corners – No sharp edges—just a clean, professional finish.

• The A6 Information Fridge Magnet

The A6 Information Fridge Magnet is a smart and effective marketing tool that provides your audience with real value while boosting brand awareness every day. With its ideal dimensions of 105 x 148 mm, it is both large enough to include important details and small enough to fit on any refrigerator or metal surface without taking up a lot of room. For businesses who want to provide easily accessible information, such as calendars, conversion tables, service numbers, health advice, or how-to guides, this magnet is perfect. The A6 magnet can be customized to meet your messaging requirements, irrespective of your industry—healthcare, real estate, education, food services, or even the automobile sector. 

The premium 250 gsm artboard, which gives it an elegant, professional feel, and the commercial-grade magnetic backing, which ensures it stays in place strongly over time, are what set it apart. The rounded corners provide a clean, polished appearance, and the vibrant full-color CMYK printing attracts your attention. Additionally, you will receive expert design assistance to create an original design that is not just visually appealing but also educational and useful. The best part is that this fridge magnet is something people will keep and use, so it’s a great way to promote your business over time without spending more on traditional advertising.

• A6 House Shaped Information Fridge Magnet

The A6 House Shaped Information Fridge Magnet is a smart, eye-catching promotional tool perfect for businesses that want to stay visible practically and memorably, especially in real estate, home services, and construction. Its unique house shape instantly grabs attention and connects with themes of safety, home care, and trust, making it ideal for tradespeople, agents, mortgage brokers, and insurance providers. This magnet offers the best of both worlds: it’s designed to showcase your brand while giving customers something useful to keep on hand—like emergency contact numbers, service reminders, or local business directories.

• A5 Information Fridge Magnet

Using high-quality 250 gsm artboard and a powerful commercial-grade magnet, it is designed to last for years on filing cabinets, fridges, and other metallic surfaces. Your design will stand out in any situation and look professional due to its full-color CMYK printing and clean, rounded edges. For businesses looking to boost brand awareness and offer real value at a reasonable price, this A5 magnet is perfect. Government agencies, nonprofits, service-based companies, and large businesses that wish to maintain their names’ visibility and usefulness 24/7 will find it to be an innovative tool.

• A5 House – Information Fridge Magnets

The A5 House Information Fridge Magnet is a unique, house-shaped magnet designed to provide a free service to your audience while simultaneously building your brand. Measuring 148mm in width and 196mm in height, these magnets are made from commercial-grade magnet material with 250gsm art paper and full-colour CMYK printing.

These magnets are versatile and can be used by a wide range of businesses, including:

• Real Estate Agents: The house shape makes it an obvious fit, allowing you to provide contact details and market your services effectively.
• Home Services: Plumbers, electricians, and HVAC companies can use these to provide emergency contact information.
• Insurance Providers: Offering tips on home safety or emergency procedures.

Any Business with Useful Information: You can include charts, diagrams, or other helpful resources that customers will refer to regularly.

Designing effective custom fridge magnets requires careful consideration of several key elements. Here’s a concise guide to help you create impactful magnets:

• Identify whether your magnet is for branding, information sharing, or customer engagement. This helps focus your design on essential elements.
• Select sizes that fit well on refrigerators and consider custom shapes to align with your brand identity.
• Use minimal text, readable fonts, and high-quality images to avoid clutter and ensure visual appeal.
• Stick to your brand colours and ensure contrast for readability. Experiment with complementary colours to make your design stand out.
• Incorporate calendars, emergency numbers, or conversion charts to increase the magnet’s value to customers.
• Add clear CTAs like “Visit Our Website” or “Call Us Today” to encourage customer interaction.
• If you’re not a designer, don’t stress. We at FridgeMagnets offer free expert design help. This is perfect for small businesses or non-profits who want professional-looking magnets without hiring an expensive designer.

Visit Fridgemagnets.com.au to get information fridge magnets that are premium, affordable, and customizable. One of Australia’s leading suppliers, they provide an extensive range of personalized information fridge magnets that are perfect for nonprofit organizations, schools, businesses, and health facilities.
Why choose them?

• Free expert design help
• Durable materials with strong magnetic backing
• Full-colour CMYK printing
• Affordable bulk pricing
• Fast delivery across Australia

Popular options include:

• Standard DL magnets: great for tips, charts & directories
• A5 house-shaped magnets: perfect for real estate
• Calendar magnets: ideal for schools and clinics

With custom printing and helpful design support, they make it easy to create magnets that your audience will use and remember.

In a world full of digital noise, information fridge magnets offer a refreshingly simple yet powerful way to keep your brand in front of people every single day. Whether you’re a small business, a non-profit, or a government organisation, these custom magnets serve a dual purpose: spreading your message while providing useful info that your audience will appreciate.
From emergency contacts and CPR guides to school timetables and kitchen conversions, these magnets are practical, cost-effective, and designed to last. They’re not just stuck to the fridge—they’re stuck in people’s minds too.

Ready to give your brand the daily visibility it deserves?
Explore our range of custom information fridge magnets at Fridgemagnets.com.au

Yes, they are! Information fridge magnets are a smart way to market your business because people see them every day. When someone puts a magnet on their fridge, it becomes a constant reminder of your brand. It’s like a mini billboard that lives in their kitchen!

Absolutely! You can order custom information fridge magnets in bulk from trusted suppliers like Fridgemagnets.com.au. They offer bulk discounts, free design help, and delivery across Australia—perfect for events, schools, clinics, and businesses of all sizes.

Many industries use branded fridge magnets effectively, including:

• Healthcare – to share emergency numbers or CPR charts
• Real estate – to show contact info or service directories
• Automotive – for maintenance tips and roadside support numbers
• Food & hospitality – for menus, recipes, or conversion charts
• Education – for calendars and learning tools

To make sure your magnets last a long time:

• Choose magnets with commercial-grade backing
• Go for 250 gsm art paper for a premium feel
• Pick rounded corners to avoid wear and tear
• Use full-colour CMYK printing to keep the design bright and sharp