In today’s age, most of the traditional marketing methods are outdated. Business owners are looking for more effective ways to promote their products and services. However, even in the digital world, there are few traditional marketing methods that work wonders for small and medium-scale businesses.
Promotional fridge magnet is one of those traditional marketing strategies that can create a great brand identity for your business with minimum spending. Business owners such as plumbers, HVAC technicians, cleaning professionals, landscapers, etc. can use these fridge magnets as an effective tool to keep your customers keep remembering your business.
However, using promotional fridge magnets for branding and marketing might not seem a difficult task but it can only be beneficial for your business when you use them correctly. In this blog, we will discuss some effective ways to use promotional fridge magnets for branding and marketing your business.
Ways to Use Promotional Fridge Magnets Effectively
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Prioritise Visual Appeal
First things first, nobody likes to keep uncool and not-so-appealing stuff in their homes (especially when it is marketing stuff). So, if you want someone to keep your promotional magnets in their home or offices, they must be visually appealing.
So make sure your magnets look great. Focus on the colour of your magnets, Use attractive designs and images to make them attractive. You can also use different shapes and sizes to create pretty magnets.
Here is an example of a promotional fridge magnet for a car cleaner and plumber. Instead of using boring square and rectangular shapes, it is designed in the shape van, which makes it look visually appealing and worth keeping at home for months and even years.
People don’t like promotions so you need to focus on creating value instead of just promoting your products or services. You can create value through fridge magnets by making them useful rather than just a decorative piece.
Whiteboard magnets are a great example of promotional magnets that are useful too. These magnets can be used to note to-do lists, shopping lists, reminders etc. People will keep noticing your brand name while using that whiteboard magnet.
Along with that, you can also create calendar magnets or magnets with emergency contacts on them. As shown in the above image.
If you want your magnets to stay on the fridges for longer, you need to make them sturdy. Make sure they are of high quality and can withstand daily wear. Opt for high-quality magnets that are unbreakable and stay in good condition for years.
You can shop online at Fridge Magnets. We have a collection of best-quality magnets with different sizes, shapes, and styles. You can get customised fridge magnets at the most competitive pricing.
If the fridge magnet is full of your business information, chances are it won’t be used. Because, as discussed earlier, nobody likes promotions and advertisements. At such times you can use subtle branding.
Subtle branding is creating a visual identity that is recognizable but not so obvious. This means you can create fridge magnets with only the required information and a minimalistic design. This includes your business logo, services, and contact information.
With subtle branding, you can make the magnets more useful and less promotional. This will make their place on the fridge of your potential customers for a long time.
Focus on sharing your magnets as much as possible. You can share the magnets with customers who have used your products or services. Make sure you always provide them with two or more magnets and ask them to share with their family and friends.
Apart from that, you can distribute these magnets in public places for free. Let’s in supermarkets or shopping centres. These magnets can also be a great product for giveaways and free goodies.
Last but not least, you can ask the retailers in your locality to gift these magnets for shopping from their stores. It is an efficient way to make your business part of the everyday lives of hundreds of people without any hassle.
Never rely on a single magnet design. Keep changing the designs to create a better impact. Try using different shapes, designs, colours, and styles. You can use different magnets for different purposes.
For instance, if you are offering a magnet to homeowners, focus on making them visually appealing. But if you are providing them in corporate offices magnets with calenders or whiteboard magnets will be a great idea.
Moreover, you can also use different magnets for different occasions including festivals, special events, gatherings etc.
Summing Up
Fridge magnets are an excellent way to promote your business but you need to do it correctly. The very first thing you need to focus on is making your magnets visually appealing. Unattractive magnets do not stay on refrigerators for a long time. Next, make your magnets useful rather than just attractive.
Moreover, make high-quality magnets that last longer. Do not fill your magnets with full of your business information, keep it subtle. And lastly, keep distributing the magnets as much as possible.
By using these methods you can effectively use promotional magnets and improve your brand presence.
