It’s easy to believe that business cards are obsolete in the digital era. After all, everyone has a smartphone, and the internet can be accessed from anywhere. Yet, they continue to be quite valuable, particularly for small firms. Business magnets, in fact, are even more effective for small business marketing.
First, let’s discuss what makes them different from traditional visiting cards. These magnets are essentially the same size as traditional ones but come with a magnetic backing that allows them to stick to metal surfaces. This means that instead of getting lost in a pile of papers, they can be easily displayed on a fridge, filing cabinet, or any other metal surface. This ensures it is always in plain sight, making it more likely to be seen and remembered.
Now let’s dive into some of the reasons.
Memorable
When you hand someone a business card magnet, you give them something they’ll see and use daily. A conventional one can easily get lost in a sea of other cards or forgotten in a wallet. But this will likely end up on the recipient’s refrigerator or filing cabinet, where it will be seen multiple times daily. This repetition helps to reinforce your brand and keep your business top-of-mind. In addition to being memorable, they are also practical. People often use magnets to hold important papers or reminders, so they will serve a purpose beyond just advertising your business.
Customisation
Magnetic business cards offer a high degree of customisation. You can choose from various shapes, sizes, and colours to create a unique design that reflects your brand. You can also add images, logos, and contact information to ensure that it is as informative as it is eye-catching. They are also an excellent way to showcase your creativity. You can use them to feature your products or services or to share your brand’s story. Creating a personalised design can set your business apart from the competition.
Shareable
One of the best things about them is that they’re shareable. When someone receives them, they’re more likely to show them to others or even give them away. This means that it has the potential to reach a wider audience. You can also use promotional magnets to incentivise referrals. For example, you could offer a discount to customers who refer a friend or family member to your business. Giving them one to share increases the likelihood that they’ll refer someone to your business.
Versatile
They can be used for various marketing purposes, from promoting a new product or service to announcing a sale or event. You can also use them to create a consistent brand image across your marketing materials. These can also be used in different settings. For example, you could hand them out at trade shows or networking events or include them in packages or mailings to customers. This flexibility makes fridge magnets valuable for any small business looking to expand its reach.
More effective than traditional ones
Traditional cards are often seen as a necessary formality. They’re handed out and then forgotten about. On the other hand, they are more likely to be kept and displayed. They’re a useful tool that can be used to hold up important notes, reminders, or pictures on the fridge or other metal surfaces. Every time someone walks past them, they’re reminded of your business and what you offer.
Cost-effective
Small businesses often have limited budgets, which is why cost-effectiveness is crucial when it comes to marketing. They are an affordable marketing tool that can be used to spread the word about your business. They’re inexpensive to produce and distribute, making them an excellent option for small businesses that want to promote their brand without breaking the bank.
Including business fridge magnets in your marketing strategy is a simple and inexpensive way to make a big impression on your small business. Don’t let them get lost in the shuffle; instead, use them to keep them in place. Start making and distributing bespoke magnets now if you’re ready to step up your small company marketing efforts. Order your promotional tools now and start making a lasting impression on your target audience.
