How to Make Your Business Card Magnets Stand Out

A householder enters the kitchen and finds your magnet on the fridge and calls you, a few months after you visited him last time. No advertisement expenditure, no follow-up messages, no marketing hype, but a plain magnet, quietly, faithfully working.

It is the beauty of a business card magnet. It does not go into a drawer or a wallet; it just stays (literally) with your customers, with your brand visible in their day-to-day life. Your fridge magnet may be the tiniest marketing tool you will ever design, but it might be the most powerful one if you are a local service provider, real estate agent, or tradie.

Let’s talk about how to make yours truly special. The fact is that regular paper cards are discarded. Their purpose is to be forgotten. However, what if your most important marketing piece could withstand gravity and the trash and still secure a high-traffic, long-lasting place in your customers’ lives?

A business card magnet is a regular business card, but smarter. It is printed on strong magnetic material which sticks to metal surfaces such as fridges, lockers and filing cabinets rather than the weak paper. Imagine it is your home billboard in the home of the customer. Each time you look at the fridge, you are reminded about your brand, your name, your telephone number, and your services.

At FridgeMagnets.com.au You will find both generic business card magnets as well as full-colour custom-shaped ones, and so your brand will be shining in style (and remain there years on) as well. The magnet is a dynamic marketing tool. 

It works like turning your contact details into a household appliance and gets properly in the kitchen refrigerator or office file cabinet. The result? In this case you are not merely handing over a card; you are handing over a round-the-year, twenty-four-hours-a-day billboard.

To be honest, nobody can recall another basic white card with a logo thrown on it. Your magnet needs personality for it to be spotted. Word-of-mouth and repeat business are the main objectives for all local service providers, including local stores and landscapers. The most economical way to accomplish both is with business fridge magnets.

1. Design is not only about information but also about emotion. 

Examples: Their product listing of Standard Business Card Magnets 54 mm × 90 mm (Square Corners) product.

Use Cases: A landscaper might choose the 54 x 90 mm size, use a lush green background and greenery pictures, a large and friendly font for the company name and a local service tagline.

2. Make your contact information shout. 

Examples: On the same product list, they stress apparent dimensions and print quality (printed in rich colours on a commercial-grade quality fridge magnet).

Use cases: As a real estate agent, with a card-sized magnet (90 x 54 mm) with a bold phone number at the bottom, a QR code on one side that directs to a virtual listing, a white background, and a house-silhouette icon.

3. Add something useful 

Example: In their article The Benefits of Business Card Magnets, it is stated that the magnets are frequently put in such a way that they are seen and easily accessible and act as a reminder.

Fridge Magnet

Use Cases: A plumber might attach one of the budget 54 × 90 mm business card magnets and attach a mini checklist: If you smell gas, call us 24/7 or consult a small pipe size chart.

4. Shape it smart 

Sample: In their product, Custom Shape Business Card Magnet (cut type: Custom Shape), they indicate that they offer die-cut shapes in various sizes and shapes.

Fridge Magnet

Use Cases: Electricians would request a magnet in the shape of a light bulb (a custom shape) as opposed to a rectangular one. It reaches the service immediately and sticks out on the fridge.

5. Keep it simple and bold 

Sample:  The Benefits article lists “Avoid missing necessary contact details and a bright call-to-action” as a Do.

Use case: A local service provider (landscaper, cleaner, electrician) utilises the 57 x 84 mm size of magnet named in the tradition of Tradie and has only the company name, 24/7 Service, phone number and QR code. Clean, no extra fluff.

As the owners of small enterprises (SMBs) such as plumbers, electricians, landscapers, or local service providers, it is important to find a better way of promoting themselves that is both affordable and effective in the long term. Fridge magnets in business can provide a great deal of advantages that are hard to compete with using traditional paper:

1. The Price of Eternal Individuality.

What is the frequency of visits to their fridge by your client? Multiple times a day! This will ensure your brand is seen much more than even a paid social media advertisement. Your logo gets familiarised with you unconsciously, making the transient awareness to entrench into brand loyalty.

2. High Utility, Zero Clutter

Individuals do not store junk in their refrigerators. They keep useful things. You give them a tool to keep appointment slips, shopping lists or children’s drawings when you give them a magnet. You have really used your business card magnet, and that is where it will be remembered when they require a service.

3. Maximum ROI for SMBs

Are business card magnets expensive? The amount spent on a magnet compared to the effective life of the magnet is impressive. Compared to radio ads, print adverts, or direct mail that is promptly disposed of, the cost per impression is very low. You can obtain years of marketing at a single, low cost.

4. Immediate Action Trigger

A prospective buyer does not need to search his/her contacts. Your number is just right at hand to be dialled when the boiler breaks or when they need to book an inspection. This removes friction and facilitates the easy reception of your services by the clients in a real-time.

It is a fact that the typical paper business card is as durable as a takeaway menu. A business fridge magnet, however, becomes a part of the household. It is present when pipes burst in the middle of the night or when a person chooses to sell his/her house. It is the visibility that does not go off.

Conventional business cards are for introductions. Relationships are like business card magnets. And when you have full-colour printing, gloss or matte finishes, and lamination that is durable, your magnet can be all high-end, without the high-end cost.

Picking out the right shape is similar to picking out the outfit you want to wear; it should fit the occasion and be representative of your personality.

• Magnets the size of the business cards (90 × 54 mm): Traditional, low-cost and well-known. Ideal for the majority of local companies.
• Square or mini magnets: Great with simple designs or appointment reminders.
• Handcrafted forms: Need to get noticed immediately? Make it in the form that would suit your business: a hammer, a house, or even a car. 

Business card magnets are human in a digital world full of short-term, temporal ads and flyers that disappear quickly. They do not interrupt; they remind. They are a silent means of creating familiarity, trust and visibility and are cheap compared to most of the online campaigns.

And when you wish to have your business at the front of minds (and on the refrigerator), then it is time to go up to magnetic instead of paper. Browse our assortment of business card-sized magnets. You can design your own, or you can have our team design your own that will be remembered by your customers years later.

It’s a business card printed on a magnetic surface that sticks to metal, perfect for fridges, lockers, and filing cabinets.

They stay visible longer and keep your contact details in front of customers where it matters most, their home or workspace.

The standard size is around 90 × 54 mm, but you can customise it to suit your brand.

Not at all! When ordered in bulk, they’re one of the most affordable marketing tools available.

Absolutely! You can upload your design or work with the FridgeMagnets team to create one that aligns with your branding.

Keep it simple: your business name, logo, tagline, phone number, website, and maybe a QR code or special offer.

Yes! They’re ideal for real estate agents, plumbers, electricians, landscapers, cafés, medical practices, and anyone who wants repeat customers.

Most standard orders are delivered within a few business days, depending on your location and customisation options.